Months active: as of June 2009 - 60 months
Startup #: 2
Location: Madison, Wisconsin, and San Francisco, California
Gigs: What is Brain Reactions?
AC: BrainReactions is an innovation services company. We provide creative consumer panels and training on well researched systematic innovation processes to companies looking to innovate new products, services and marketing campaigns.
Gigs: Why did you start Brain Reactions?
AC: BrainReactions was started as a bridge between the idea generators of the world and the idea implementors of the world in order to accelerate world progress.
Gigs: What is the best thing about working at Brain Reactions?
AC: Over the last 5 years, we have brought several new ideas to the market which came from young college students and then were transformed into actual feasible products by highly experienced teams of engineers and marketers within large corporations. So, definitely, the best thing about working at BrainReactions is to be able to see the vision of the company becoming real.
Gigs: What kind of people do you think are best suited to work at startups?
AC: Ideal startup employees are people who are so passionate about their work and their customers that it becomes the absolute highest priority in their lives. They thrive in high-pressure, high-risk, high-reward environments.
Gigs: Anything else we should know?
AC: Anyone who gets an opportunity to read this interview should think about working with successful founders. One of the fastest way to become great at building startups is to learn from the masters by working with them.
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